/* ============ TOKENS ============ */
:root {
  --pink: #ff0080;
  --pink-hot: #ff1972;
  --pink-deep: #b3135a;
  --brand: #ff0063;
  --mint: #52e3b0;
  --green: #12df8a;
  --black: #000;
  --white: #fff;
  --off: #f3f3f3;
  --gutter: 10px;
  --sans: "Inter Tight", "Neue Haas Grotesk Display Pro", Impact, sans-serif;
  --serif: "Instrument Serif", "PP Eiko", Georgia, serif;
  --ease: cubic-bezier(0.65, 0, 0.35, 1);
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { background: var(--black); }
body {
  font-family: var(--sans);
  font-weight: 700;
  font-size: 12px;
  line-height: 0.96;
  letter-spacing: -0.03em;
  color: var(--white);
  background: var(--black);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body.is-loading { overflow: hidden; height: 100vh; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; letter-spacing: inherit; text-transform: inherit; }
ol, ul { list-style: none; }
em { font-family: var(--serif); font-style: italic; font-weight: 400; letter-spacing: -0.02em; }
@media (hover: hover) { body, a, button { cursor: none; } }

.display {
  font-size: clamp(40px, 6.25vw, 120px);
  line-height: 0.85;
  letter-spacing: -0.045em;
  text-transform: uppercase;
  font-weight: 800;
}
.display em { text-transform: uppercase; font-weight: 400; letter-spacing: -0.03em; }
.display .w { display: block; }

/* ============ CURSOR ============ */
#cursor {
  position: fixed; left: 0; top: 0; z-index: 9999; pointer-events: none;
  width: 10px; height: 10px; margin: -5px 0 0 -5px;
  background: var(--white); mix-blend-mode: difference;
  transition: width .35s var(--ease-out), height .35s var(--ease-out), margin .35s var(--ease-out);
}
#cursor.is-hover { width: 34px; height: 34px; margin: -17px 0 0 -17px; }
#cursor .cursor__label { display: none; }
@media (hover: none) { #cursor { display: none; } }

/* ============ BLOB GRADIENT BG ============ */
.blob-bg { position: absolute; inset: 0; overflow: hidden; background: var(--pink-deep); z-index: 0; }
.blob-bg i {
  position: absolute; border-radius: 50%; filter: blur(80px);
  animation: drift 14s ease-in-out infinite alternate;
}
.blob-bg i:nth-child(1) { width: 70vw; height: 70vw; left: -15vw; top: -20vw; background: #e8306b; }
.blob-bg i:nth-child(2) { width: 60vw; height: 60vw; right: -10vw; bottom: -25vw; background: #f0306e; animation-duration: 18s; animation-delay: -6s; }
.blob-bg i:nth-child(3) { width: 40vw; height: 40vw; left: 30vw; top: 20vh; background: #8e1243; animation-duration: 11s; animation-delay: -3s; }
@keyframes drift {
  0%   { transform: translate(0, 0) scale(1); }
  50%  { transform: translate(8vw, 6vh) scale(1.15); }
  100% { transform: translate(-6vw, 10vh) scale(0.9); }
}

/* ============ LOADER ============ */
.loader { position: fixed; inset: 0; z-index: 100; overflow: hidden; }
.loader__col {
  position: absolute; top: 0; z-index: 1;
  display: flex; flex-direction: column; gap: 1px;
  font-size: 11px; text-transform: uppercase; color: var(--mint);
  padding: 4px var(--gutter);
  -webkit-mask-image: linear-gradient(#000 60%, transparent 100%);
          mask-image: linear-gradient(#000 60%, transparent 100%);
}
.loader__col--left { left: 0; }
.loader__col--right { right: 0; text-align: right; }
.loader__col li { display: flex; gap: 8px; white-space: nowrap; }
.loader__col--right li { flex-direction: row-reverse; }
.loader__bar {
  position: absolute; z-index: 2; left: 40%; top: 41%;
  width: 44%; height: 14%; pointer-events: none;
}
.loader__bar i { position: absolute; right: 0; background: var(--green); transform-origin: right center; transform: scaleX(0); }
.loader__bar i:nth-child(1) { top: 0;   height: 25%; width: 100%; }
.loader__bar i:nth-child(2) { top: 25%; height: 25%; width: 32%; }
.loader__bar i:nth-child(3) { top: 50%; height: 25%; width: 9%; }
.loader__bar i:nth-child(4) { top: 75%; height: 25%; width: 3%; }
.loader__bar i:nth-child(5) { top: 100%; height: 25%; width: 1.5%; }

.loader__intro {
  position: absolute; inset: 0; z-index: 3;
  display: flex; flex-direction: column; align-items: center; justify-content: center;
  pointer-events: none;
}
.loader__heading {
  font-size: clamp(22px, 3.1vw, 48px); line-height: 0.9; letter-spacing: -0.03em;
  text-transform: uppercase; text-align: center; color: var(--mint); font-weight: 800;
}
.loader__heading .line { display: block; overflow: hidden; }
.loader__heading .line > span { display: inline-block; }
.loader__heading em { text-transform: uppercase; font-weight: 400; }
.loader__enter {
  position: absolute; bottom: 10vh; left: 50%; transform: translateX(-50%);
  font-size: clamp(16px, 1.8vw, 24px); text-transform: uppercase; font-weight: 800;
  color: var(--white); opacity: 0; pointer-events: auto; white-space: nowrap;
}
.loader__enter:hover { color: var(--mint); }

/* ============ HEADER ============ */
.header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 50;
  display: flex; justify-content: space-between; align-items: flex-start;
  padding: var(--gutter); color: var(--white);
  opacity: 0; transition: color .4s;
}
.header.is-dark { color: var(--black); }
.logo { display: flex; flex-direction: column; font-size: clamp(20px, 2.1vw, 30px); font-weight: 900; line-height: 0.82; letter-spacing: -0.04em; }
.logo sup { font-size: 0.55em; vertical-align: top; position: relative; top: -0.1em; }
.header__nav { display: flex; justify-content: space-between; width: 63.5%; text-transform: uppercase; }
.header__nav-main, .header__nav-side { display: flex; gap: clamp(12px, 2.4vw, 40px); }
.header__nav-main { margin-left: 0; }
.header__nav a { position: relative; transition: opacity .2s; }
.header__nav a:hover { opacity: .55; }

/* ============ HERO ============ */
.hero { position: relative; height: 100vh; min-height: 560px; overflow: hidden; background: var(--black); }
.hero__aperture { position: absolute; inset: 0; clip-path: inset(50% 50% 50% 50%); }
.hero__media { position: absolute; inset: 0; }
.hero__media .slide {
  position: absolute; inset: 0; background-size: cover; background-position: center;
  opacity: 0; transform: scale(1.12);
}
.hero__media .slide.is-active { opacity: 1; animation: kenburns 9s linear forwards; }
.hero__media video.slide { width: 100%; height: 100%; object-fit: cover; }
.hero__media div.slide { background-position: top center; }
@keyframes kenburns { from { transform: scale(1.12); } to { transform: scale(1.0); } }
.hero::after { content: ""; position: absolute; inset: 0; background: linear-gradient(rgba(0,0,0,.28), rgba(0,0,0,.18) 40%, rgba(0,0,0,.45)); pointer-events: none; }

.hero__lists {
  position: absolute; z-index: 3; left: 50%; top: 34%;
  display: grid; grid-template-columns: 1fr 1fr; gap: var(--gutter); width: calc(50% - var(--gutter));
}
.hero__list-title { display: inline-block; background: var(--white); color: var(--black); padding: 2.5px 6px; margin-bottom: 8px; text-transform: lowercase; }
.hero__list li {
  position: relative; display: flex; gap: 10px; padding: 3px 6px 2px;
  text-transform: uppercase; color: var(--white); cursor: none;
  opacity: 0;
}
.hero__list li .n { flex: none; }
.hero__list li .hl {
  position: absolute; inset: 0; background: var(--white); z-index: -1;
  transform: scaleX(0); transform-origin: left; transition: transform .45s var(--ease);
}
.hero__list li:hover .hl, .hero__list li.is-active .hl { transform: scaleX(1); }
.hero__list li:hover, .hero__list li.is-active { color: var(--black); }
.hero__list li { transition: color .3s; }

.hero__current {
  position: absolute; z-index: 3; right: 0; bottom: 0; width: 50%; height: 25vh; min-height: 170px;
  background: var(--black); padding: 5px; display: grid; grid-template-columns: 1fr 1fr; gap: var(--gutter);
  transform: translateY(100%);
}
.hero__current-left { display: flex; flex-direction: column; justify-content: space-between; padding: 5px; }
.hero__current-meta { display: flex; flex-direction: column; gap: 14px; }
.hero__current-meta div { display: flex; flex-direction: column; gap: 3px; }
.hero__current-meta .k { color: #8a8a88; }
.hero__live { color: var(--white); text-transform: uppercase; margin-top: 4px; transition: color .2s; }
.hero__live:hover { color: var(--mint); }
.hero__live[hidden] { display: none; }
.hero__current-nav { display: flex; gap: 22px; text-transform: uppercase; font-size: 14px; }
.hero__current-nav button { display: inline-flex; gap: 6px; overflow: hidden; }
.hero__current-nav .arw { display: inline-block; width: 0; opacity: 0; transition: width .3s var(--ease), opacity .3s; }
.hero__current-nav button:hover .arw { width: 1em; opacity: 1; }
.hero__current-right { display: flex; flex-direction: column; justify-content: space-between; min-width: 0; }
.hero__current-title {
  font-size: clamp(22px, 3vw, 46px); line-height: 0.85; letter-spacing: -0.04em; text-transform: uppercase;
  font-weight: 800; color: #c8c8c8; overflow: hidden;
}
.hero__current-title .ch { display: inline-block; }
.hero__next { position: relative; width: 75%; aspect-ratio: 16/9; overflow: hidden; cursor: none; }
.hero__next-media { position: absolute; inset: 0; background-size: cover; background-position: center; transition: transform .6s var(--ease-out); }
.hero__next:hover .hero__next-media { transform: scale(1.06); }
.hero__next-label { position: absolute; left: 6px; bottom: 5px; text-transform: uppercase; font-size: 11px; opacity: 0; transition: opacity .3s; }
.hero__next:hover .hero__next-label { opacity: 1; }

.halftone {
  position: absolute; inset: 0; pointer-events: none;
  background-image: radial-gradient(circle, rgba(0,0,0,.85) 0.9px, transparent 1.4px);
  background-size: 3px 3px; opacity: .55; mix-blend-mode: multiply;
}
.halftone--big { background-size: 4px 4px; background-image: radial-gradient(circle, rgba(0,0,0,.9) 1.2px, transparent 1.8px); opacity: .8; }

/* ============ ABOUT ============ */
.about {
  position: relative; min-height: 220vh; padding: 57px var(--gutter) var(--gutter);
  background: var(--pink); overflow: hidden;
}
.about > *:not(.blob-bg) { position: relative; z-index: 1; }
.about__paragraph {
  width: 50%; margin-left: 50%; padding-top: 30px;
  font-size: clamp(16px, 1.95vw, 28px); line-height: 0.88; letter-spacing: -0.03em;
}
.about__paragraph p + p { margin-top: 0.8em; }
.about__paragraph .small { font-size: 12px; line-height: 0.96; }
.about__paragraph .ln { display: block; overflow: hidden; }
.about__paragraph .ln > span { display: block; }

.about__links {
  display: flex; justify-content: space-between; text-transform: uppercase; margin-top: 40px;
  padding: 2px 6px; background: linear-gradient(90deg, var(--pink-hot) 15%, #ff006e 50%, var(--pink-hot) 85%);
  position: sticky; top: 50vh; z-index: 2;
}
.about__links a:hover { color: var(--black); }

.about__cursor-media {
  position: absolute !important; left: 0; top: 0; width: 300px; height: 175px; z-index: 3 !important;
  pointer-events: none; overflow: hidden;
}
.about__cursor-img { position: absolute; inset: 0; background-size: cover; background-position: center; transition: background-image .2s; }

.about__steps { position: absolute !important; right: 0; top: 60vh; width: 55%; height: 80vh; pointer-events: none; }
.about__steps i { position: absolute; right: 0; height: 12.5%; background: var(--white); transform-origin: right; transform: scaleX(0); }
.about__steps i:nth-child(1) { top: 0;     width: 20%; }
.about__steps i:nth-child(2) { top: 12.5%; width: 34%; }
.about__steps i:nth-child(3) { top: 25%;   width: 46%; }
.about__steps i:nth-child(4) { top: 37.5%; width: 62%; }
.about__steps i:nth-child(5) { top: 50%;   width: 72%; }
.about__steps i:nth-child(6) { top: 62.5%; width: 58%; }
.about__steps i:nth-child(7) { top: 75%;   width: 70%; }
.about__steps i:nth-child(8) { top: 87.5%; width: 52%; }

.about__heading {
  position: sticky !important; top: 12vh;
  margin-top: 30vh; text-align: right; width: max-content; margin-left: auto;
  font-size: clamp(44px, 6.6vw, 120px);
}
.about__heading .w { position: relative; overflow: hidden; }
.about__heading .w:nth-child(2)  { padding-right: 0; }
.about__heading .w:nth-child(3)  { margin-right: 22%; }
.about__heading .w:nth-child(4)  { margin-right: 10%; }
.about__heading .w:nth-child(5)  { margin-right: 4%; }
.about__heading .w:nth-child(6)  { margin-right: 0; }
.about__heading .w:nth-child(7)  { margin-right: 12%; }
.about__heading .w:nth-child(8)  { margin-right: 6%; }
.about__heading .w:nth-child(9)  { margin-right: 0; }
.about__heading .w:nth-child(10) { margin-right: 8%; }
.about__heading .w:nth-child(11) { margin-right: 0; }
.about__heading .reg { font-size: 0.45em; vertical-align: top; position: absolute; right: -0.05em; top: -0.55em; }
.about__heading .w:first-child { overflow: visible; }
.wipe { position: absolute; inset: 0; background: var(--white); transform-origin: right; }

.about__end {
  display: grid; grid-template-columns: 1fr 1fr; align-items: end; margin-top: 30vh;
}
.about__end p { grid-column: 2; max-width: 360px; font-size: 12px; }
.about__end .bracket { grid-column: 1; grid-row: 1; text-transform: uppercase; }

/* ============ BRANDS ============ */
.brands {
  position: relative; height: 200vh; background: var(--black); color: var(--off);
}
.brands__media { position: sticky; top: 0; height: 100vh; overflow: hidden; }
.brands__img { position: absolute; inset: -5%; background-size: cover; background-position: center; filter: grayscale(1) contrast(1.25) brightness(.55); }
.brands__wipe { position: absolute; left: 0; top: 0; width: 100%; height: 100vh; background: var(--pink); transform-origin: left; z-index: 2; pointer-events: none; }
.brands__top {
  position: sticky; top: 0; height: 100vh; margin-top: -100vh; z-index: 3;
  padding: 87px var(--gutter) 0;
}
.brands__tag { position: absolute; left: var(--gutter); top: 87px; font-size: 12px; }
.brands__heading {
  text-align: right; width: max-content; margin-left: auto;
  font-size: clamp(44px, 6.6vw, 120px);
}
.brands__heading .w { position: relative; overflow: hidden; }
.brands__heading .scan { position: absolute; inset: 0; background: repeating-linear-gradient(var(--black) 0 2px, transparent 2px 5px); pointer-events: none; }
.brands__bottom {
  position: absolute; left: 0; right: 0; bottom: 0; z-index: 3;
  display: grid; grid-template-columns: 1fr 1fr 2fr; padding: var(--gutter); padding-bottom: 60px; text-transform: uppercase;
}
.brands__list { display: flex; flex-direction: column; gap: 6px; text-transform: none; }

/* ============ FOOTER ============ */
.footer { position: relative; display: grid; grid-template-columns: 45% 55%; min-height: 100vh; background: var(--white); color: var(--black); }
.footer__media { position: sticky; top: 0; height: 100vh; overflow: hidden; }
.footer__vid { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; opacity: 0; transition: opacity 1.2s var(--ease); }
.footer__vid.is-active { opacity: 1; }
.footer__info { container-type: inline-size; display: flex; flex-direction: column; padding: 57px var(--gutter) var(--gutter); min-height: 100vh; }
.footer__heading { font-size: min(15cqw, 140px); }
.footer__heading .w { overflow: hidden; }
.footer__heading em { color: var(--black); }
.footer__row { display: flex; justify-content: space-between; margin-top: auto; padding-bottom: 12px; border-bottom: 1px solid #e2e2e2; }
.footer__addresses { padding: 30px 0 60px; display: flex; flex-direction: column; gap: 8px; text-transform: uppercase; }
.footer__addresses a:hover, .footer__hi-text a:hover { opacity: .5; }
.footer__links { display: flex; justify-content: space-between; }
.footer__links a:hover { opacity: .5; }
.footer__hi {
  position: absolute; left: var(--gutter); top: 57px; z-index: 2;
  display: flex; gap: 6px; background: var(--white); padding: 2px; width: 276px; height: 90px;
}
.footer__hi-img { width: 45%; height: 100%; object-fit: cover; display: block; }
.footer__hi-text { display: flex; flex-direction: column; gap: 5px; padding: 3px 0; font-size: 10px; }
.footer__hi-text strong { font-size: 15px; text-transform: uppercase; margin-bottom: auto; }

/* ============ MOBILE ============ */
@media (max-width: 767px) {
  .header__nav { width: auto; }
  .header__nav-main { display: none; }
  .hero__lists { left: var(--gutter); right: var(--gutter); width: auto; top: 22%; grid-template-columns: 1fr; gap: 18px; }
  .hero__current { width: 100%; height: auto; grid-template-columns: 1fr; }
  .hero__next { display: none; }
  .about__paragraph { width: 100%; margin-left: 0; }
  .about__cursor-media { display: none; }
  .about__steps { width: 90%; }
  .about__heading, .brands__heading { font-size: 13.5vw; }
  .brands__bottom { grid-template-columns: 1fr 1fr; gap: 16px; }
  .brands__list { grid-column: 1 / -1; }
  .footer { grid-template-columns: 1fr; }
  .footer__media { position: relative; height: 45vh; }
  .footer__hi { display: none; }
  .loader__col { font-size: 9px; }
  .loader__col--right { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  .blob-bg i, .hero__media .slide.is-active { animation: none; }
}